Launch log ·
Why there is no waitlist form
A static feed instead of an email list, and the reasoning behind it.
The default pre-launch move is an email capture box. It is skipped here, and the reasoning is worth recording so that adding one later is a deliberate decision rather than a drift.
An email form needs somewhere to send the address, which means a backend, which means storing personal data, which means a privacy policy that has to be trusted rather than verified — from a company whose first product has not shipped. In exchange, the business gets a list of addresses that mostly go stale before there is anything to announce.
The alternative used here is a feed. /launch/index.xml is a static file
generated with the rest of the site. Subscribing to it produces no account, no
stored address, no cookie, and no request this business can attribute to a
person. It costs a reader nothing and it tells us nothing, which is the correct
trade before there is a product.
This site publishes no contact address at all right now. When there is a real support channel with somebody behind it, it will appear on the site as a role-based address, and this log will record the day it did.